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What People Are Saying

“Far exceeded our expectations”

_
President and CFO
Business referral network

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Youngstown Office
3770 Starrs Centre Drive
Canfield, OH 44406

Columbus Office
5890 Sawmill Road Suite 230
Dublin, OH 43017

 

What Franchising is NOT...

First and foremost, franchising is not the same as licensing.  Again, franchising is not the same as licensing!  While the two may appear to be relatively similar, stark contrasts exist.  Let us examine these differences: 

Franchising

  • Franchisee and franchisor are closely linked and have better working relationships

  • Franchisee is allowed to use franchisor’s logo and trademarks

  • Franchisee is considered an extension of the parent company

  • Granted territorial exclusivity

  • Training and support is provided
  

Licensing

  • Relationships are not as tight-knit

  • Licensee has no rights to logo or trademarks

  • No territorial rights from the parent company

  • Very little training and support

  • Oftentimes, licenses are actually franchises being disguised

 

Can 3000+ companies be wrong for franchising instead of licensing?  Many of these companies have the ability to afford the very best talent available and it is not a coincidence that they have chosen the franchise system of marketing for growth.

One of the most expensive questions to be asked in a court of law in terms of franchising:

What is franchising? | What Franchising Is Not | Is This Contract A Franchise?